What brand of men’s scarves is good? Popular brands and purchasing guides across the Internet
With the arrival of winter, men's scarves have become a must-have item for both warmth and fashion. Among the men's scarf brands and purchasing topics that have been hotly discussed on the Internet recently, the following brands and styles have attracted much attention. This article combines popular discussions in the past 10 days to compile a structured data guide for you to help you easily choose high-quality scarves.
1. Top 5 popular men’s scarf brands

| brand | Popular styles | price range | Core advantages |
|---|---|---|---|
| Burberry | classic plaid cashmere scarf | 2000-5000 yuan | Luxurious cashmere material, iconic British style design |
| Acne Studios | solid color wool scarf | 1000-2000 yuan | Nordic minimalist style, high saturation colors |
| ZARA | Imitation cashmere basic scarf | 200-500 yuan | High cost performance, suitable for daily use |
| Uniqlo | HEATTECH thermal scarf | 150-300 yuan | Technical fabric, light and warm |
| Gucci | GG printed wool scarf | 2500-4000 yuan | Big logo design, same style as celebrities |
2. Comparison of men’s scarf materials and applicable scenarios
| Material | Warmth | comfort | Suitable for the scene |
|---|---|---|---|
| Cashmere | Extremely strong | Soft and skin-friendly | business, banquet |
| wool | Strong | Prick the skin slightly | daily commute |
| cotton | medium | Breathable and sweat-absorbent | Spring and autumn matching |
| polyester fiber | weak | Easily generate static electricity | decorative use |
3. Men’s scarf fashion trends in winter 2023
1.Classic plaid returns: The plaid designs of Burberry and Aquascutum have once again become the focus of discussion on social platforms, especially suitable for matching coats or suits.
2.Wide scarves are popular: Scarves with a width of more than 30cm have received high exposure on TikTok and Xiaohongshu. They have both warmth and layering effect.
3.The rise of environmentally friendly materials: Regenerated fiber scarves launched by fast fashion brands such as H&M have gained 35% popularity in the Weibo topic #sustainablefashion#.
4. 3 practical tips for choosing men’s scarves
1.Read label ingredients: High-quality cashmere scarves must contain ≥70% cashmere. It is recommended to choose merino wool for wool scarves.
2.Test the drape: Hang the scarf and check whether it droops naturally. Stiff styles tend to look cheap.
3.Color matches skin tone: Navy blue and gray are suitable for cool skin tones; camel and burgundy are suitable for warm skin tones.
5. Recommended cost-effective men’s scarves
| brand | Model | Promotional price | E-commerce platform |
|---|---|---|---|
| Semir | Thickened imitation cashmere scarf | 89 yuan | Tmall Double 12 event |
| Heilan Home | Argyle wool-blend | 159 yuan | Jingdong flash sale |
| MUJI | Organic cotton double layer scarf | 249 yuan | Official mini program |
From the above analysis, it can be seen that the choice of men's scarves needs to take into account brand reputation, material characteristics and wearing scenarios. Whether you are pursuing luxury quality or practical price/performance, you can find suitable options in the current market. It is recommended to collect the table data in this article to facilitate comparison and purchase.
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