What brand is Issey Miyake?
Issey Miyake is a famous Japanese fashion design brand founded by designer Issey Miyake in 1970. The brand is world-famous for its innovative design concepts, unique pleating technology and minimalist style, becoming an iconic presence in the modern fashion world. The following will introduce the brand history, design features, popular products and recent developments from four aspects.
1. Brand History

Issey Miyake was born in 1938. He studied fashion design in Paris and New York in his early years and was deeply influenced by Western modern art and Eastern traditional culture. In 1970, he established his own studio in Tokyo and quickly distinguished himself with his unconventional design style. The core philosophy of the brand is "A Piece of Cloth", emphasizing the relationship between clothing and the natural flow of the human body.
2. Design features
Issey Miyake’s design is based onThe combination of technology and artFamous, especially for its "Pleats Please" series. Here are its signature design features:
| Features | Description |
| pleated technology | Through special technology, the fabric is permanently shaped and has both functionality and aesthetics. |
| minimalism | The lines are clean and crisp, and the colors are mainly neutral. |
| Environmental protection concept | Use recyclable materials to reduce production waste. |
3. Popular products
The following are Issey Miyake’s product lines that have attracted much attention in recent years:
| Product series | Features | Price range (RMB) |
| Please | Iconic pleated clothing, lightweight and easy to care for | 3,000-15,000 |
| BAO BAO bag | Geometric patchwork handbag, a popular item | 2,000-8,000 |
| Homme Plissé | Men's pleated series, both business and casual | 2,500-10,000 |
4. Recent developments (hot spots in the past 10 days)
According to the entire Internet search, the recent hot spots of the Issey Miyake brand are as follows:
| time | event | heat index |
| October 5, 2023 | Collaborate with artists to launch limited edition pleated art installation exhibition | ★★★☆☆ |
| October 8, 2023 | New colors of BAO BAO series released, social media flooded the screen | ★★★★☆ |
| October 12, 2023 | The brand officially announces its sustainable development plan and promises zero carbon emissions by 2030 | ★★★☆☆ |
5. Conclusion
Issey Miyake is not only a fashion brand, but also a perfect fusion of oriental aesthetics and modern technology. Its iconic pleated design and insistence on environmental protection make it unique in the field of luxury goods. Recent developments show that the brand continues to lead the industry trend through artistic cooperation and environmental protection actions.
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