What toys does Guangchang make money from?

What toys make money in Guangchang: Analysis of popular toy trends in 2023

In recent years, competition in the toy market has become increasingly fierce, but at the same time many new business opportunities have emerged. As an important base for toy production in Guangzhou, how to seize market hot spots and choose high-profit toy categories has become the key. This article will combine the hot topics and hot content on the Internet in the past 10 days, analyze the current most profitable toy types, and provide structured data for reference.

1. Hot Toy Trends in 2023

According to data from major e-commerce platforms and social media, the following types of toys have performed particularly well recently:

2. Blind box toys: high-profit "surprise economy"

Blind box toys have continued to be popular in recent years, especially series of products co-branded with popular IPs (such as Disney and Pokémon). The growth of this market is driven by consumers’ pursuit of “unboxing surprises”. If manufacturers can seize popular IP licensing opportunities and produce limited edition or hidden blind boxes, their profit margins will be greatly increased.

3. Puzzle building blocks: parents’ first choice

As parents attach great importance to children's education, there is a strong demand for educational toys such as building blocks and puzzles. Guangzhou Factory can consider developing modular building blocks and integrating STEM education concepts to increase the added value of products. In addition, building blocks made of environmentally friendly materials are more likely to gain market recognition.

4. Electronic pets: the combination of nostalgia and technology

Electronic pets have set off a nostalgic trend among the post-90s and post-00s generations. At the same time, new electronic pets combined with intelligent interactive functions (such as voice recognition, APP linkage) are more popular among young people. Guangzhou Factory can try to develop low-cost electronic pet toys to seize the market with high cost performance.

5. DIY handmade toys: a popular choice for parent-child interaction

During the epidemic, parents and children spent more time at home, and sales of DIY handmade toys (such as clay and painting sets) increased significantly. Guangzhou can launch themed packages (such as holiday limited editions) and match them with tutorial videos to enhance user experience.

6. Animation Figures: The Explosion of the Two-Dimensional Economy

Anime figures have always been a high-profit category, especially peripheral products of popular anime (such as "Demon Slayer" and "Genshin Impact"). Guangzhou Factory can cooperate with copyright owners to produce genuine authorized figures, while paying attention to details and quality to attract core fan groups.

7. Summary and suggestions

Taken together, if Guangzhou Factory wants to make money through toys, it needs to focus on the following directions:

Through the above analysis, Guangchang can more accurately grasp market trends, select high-profit toy categories, and achieve business growth. In the future, the toy industry will pay more attention to interactivity, education and personalization, and manufacturers that plan in these areas in advance will be more competitive.